Good results for the 1st Year

On Apr 23 2012

Izarra took a 60% leap in France this year, driven by the outside-the-home market (bars, restaurants and hotels) at +90%. An encouraging result that appears to validate Izarra’s return to the Basque Country, shooting for a younger target audience and adopting a cocktail strategy. The brand’s cocktail, Izarra Limon, will be showcased during the next poster campaign this summer in the Basque Country. It will be accompanied by the "Basque Mojito".